BRANDS

Data speaks
louder
than words

Consumers want to know more about their food

People want to know where their food originated, what processes it went through, and the quality of the ingredients used in the products they put into their bodies. Sustainability, health, and other CSR issues are top of mind more than ever.
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Show consumers
batch-level information

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Differentiate
with evidence

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Highlights your
investments in
upstream processes

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Build credibility
via a 3rd-party
validation platform

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Tap into upstream
data that already exists

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Measure
engagement

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Show consumers
batch-level information
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Differentiate
with evidence
Image
Highlights your
investments in
upstream processes
Image
Build credibility
via a 3rd-party
validation platform
Image
Tap into upstream
data that already exists
Image
Measure
engagement
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But, brand trust is low

FMCG brands have relied on storytelling for decades. Today, third-party sources fact-check, contradict, and cast doubt on brands’ claims 24/7, training the public to distrust marketers. And with high-profile mass recalls occurring more frequently, it’s hard to blame them.
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LiveScan
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“I’m convinced that the food industry must meet consumers’ growing demand for food safety and proof of origin. With Connecting Food, we are able to offer full transparency into our supply chain and production.”
SVENJA LONICER | HEAD OF MARKETING, BIONADE
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Show them you have nothing to hide

When a brand invests in doing the right thing, it only pays off if the market knows about it.

To communicate your authentic value directly and convincingly, and to stand apart from the competition, you need proof. Whatever your story—sustainability, ingredients of integrity, animal welfare, economic justice—tell it with data.
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Turnkey transparency
is just a scan way

With Connecting Food, the data is there, on the blockchain.
A small QR code makes a big impact on a consumer’s impression of your brand and the product behind the label. A configurable, branded web app allows consumers to engage with the details of your story they find most compelling.
OUR SOLUTIONS
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LiveScan

Build confidence and loyalty with transparency.
LEARN MORE
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LiveTrack

Audit every batch in real-time. Help your suppliers level up.
LEARN MORE
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FoodTwin
Exchange

Buy and sell data seamlessly with suppliers and customers.
LEARN MORE
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Live
Scan

Build confidence and loyalty with transparency
LEARN MORE
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Live
Track

Audit every batch in real-time. Help your suppliers level up.
LEARN MORE
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FoodTwin
Exchange

Buy and sell data seamlessly with suppliers and customers.
LEARN MORE

The future of the food system is here.