is in your hands
We all want the food industry to do better
See exactly how your food was cultivated
Learn more about brands and their upstream partners
that are doing the
Gain visibility into the global food system
Connect with the
people who produce your food
of the quality of your product selection
Food is more nuanced than labels suggest
In previous attempts at transparency, brands adopted an array of labels, certifications, and standards. The problem with labels is that they reduce a rich and complex story to a blunt yes-or-no signal. There’s just not enough space on a package to tell the full story. And you need a PhD in food science to truly understand what all these standards really mean. Information about the farmers, ingredients, manufacturers and other supply chain details have been mostly inaccessible or wrapped up in marketing language that doesn’t focus on the facts you really care about: Where is the food grown? How is it handled? What processes does it go through? Is it ethically produced, sustainable, and safe?
Getting direct answers seemed impractical—until now.
With Connecting Food, the entire supply chain is automatically tracked, verified, secured on the blockchain, and made visible to consumers directly from the label.
Our Food Confidence Platform is making the global supply chain safer, more efficient, and more transparent. There’s no app to download and no registration required. Just scan the QR code and explore the full details on the exact item you’re buying.